Why Did P&G Sell Folgers? Unpacking the Strategic Decision Behind the Iconic Coffee Brand’s Sale
The sale of Folgers, a beloved American coffee brand, by Procter & Gamble (P&G) in 2008, sent shockwaves through the business world. For decades, Folgers had been a staple in many American households, and its association with P&G, a multinational consumer goods corporation, seemed unshakeable. However, the decision to sell Folgers was a strategic move … Read more